Facebook API Data Model

ad_id

string

☑

Ad ID.

actions

string

Actions

☐

List of total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.

clicks

int32

itgen_facebook_clicks

☐

The number of clicks on your ads.

cost_per_total_action

double

itgen_facebook_cost_per_total_action

☐

The average cost of a relevant action.

cost_per_unique_click

double

itgen_facebook_cost_per_unique_click

☐

The average cost for each unique click (all).

cpc

double

itgen_facebook_cpc

☐

The average cost for each click (all).

cpm

double

itgen_facebook_cpm

☐

The average cost for 1,000 impressions.

cpp

double

itgen_facebook_cpp

☐

The average cost to reach 1,000 people.

ctr

double

itgen_facebook_ctr

☐

The percentage of times people saw your ad and performed a click (all).

frequency

double

itgen_facebook_frequency

☐

The average number of times each person saw your ad.

id

decimal

ID

☐

ID.

impressions

int32

itgen_facebook_impressions

☐

The number of times your ads were on screen.

name

string

Name

☐

Keyword name.

reach

int32

itgen_facebook_reach

☐

The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.

spend

double

itgen_facebook_spend

☐

The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule.

total_actions

int32

itgen_facebook_total_actions

☐

The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.

total_unique_actions

int32

itgen_facebook_total_unique_actions

☐

The number of people who took an action that was attributed to your ads.

unique_actions

string

itgen_facebook_unique_actions

☐

List of the number of people who took an action that was attributed to your ads.

unique_clicks

int32

itgen_facebook_unique_clicks

☐

The number of people who performed a click (all).

unique_ctr

double

itgen_facebook_unique_ctr

☐

The percentage of people who saw your ad and performed a unique click (all).

unique_impressions

int32

itgen_facebook_unique_impressions

☐

The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.